A B2B Marketing Manifesto for 2014
Kwanzoo is kicking off the new year with our own B2B Marketing Manifesto. We are passionate about building marketing technology that our customers will want to use every day. And we are also B2B...
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From 15 to One: Simple and Versatile Demand Marketing
Scott Brinker (@chiefmartec) has just released his new 2014 Marketing Technology Supergraphic with 947 companies, in 43 categories, across 6 major classes! We are excited for Kwanzoo to be placed in...
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3 Ways to Boost Top-of-funnel Leads Using In-banner Forms
By now you have probably heard about Kwanzoo’s in-banner lead form technology, which allows you to collect leads in a form directly inside your ad unit to boost top-of-funnel leads. In-banner form ads...
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Predictive Modeling for Top-of-Funnel B2B Demand Generation
Over the past few months, we have been watching with great interest several new companies in the “predictive analytics” space. We have met with several of them at the recent Marketo Summit 2014 in San...
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